Overall verdict
Buy
6.6/10
1-year performance
+16.77%
Score breakdown
Up 16.8% over 1 year, 90% of the 52-week range.
Strongest: Profitability 9.2/10. Weakest: Valuation 5.3/10.
16 analysts, target +0.1% vs the price.
Zebra Technologies Corporation, together with its subsidiaries, operates in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Connected Frontline, and Asset Visibility and Automation. The company designs, manufactures, and sells printers that produce labels, wristbands, tickets, receipts, and plastic cards ; dye-sublimination thermal card printers that produce images, which are used for personal identification, access control, and financial transactions ;
radio frequency identification device (RFID) printers that encode data into passive RFID transponders ; accessories and options for printers, including carrying cases, vehicle mounts, and battery chargers ; stock and customized thermal labels, receipts, ribbons, plastic cards, and RFID tags for printers ; and electronic sensors and temperature-monitoring labels. It also provides various maintenance, technical support, repair, and managed and professional services ;
fixed readers, RFID enabled mobile computers, and RFID sleds ; tags, sensors, exciters, middleware software, and application software ; and physical inventory management solutions ; rugged and enterprise-grade mobile computing products and accessories, as well as real-time location systems and services. In addition, the company offers barcode scanners and imagers, RFID readers, industrial machine vision cameras, and fixed industrial scanners ;
point-of-sale solutions, self-serve kiosks, and interactive touchscreen displays ; workflow optimization solutions, such as workforce management, workflow execution and task management, and prescriptive analytics, and communications and collaboration solutions ; and cloud-based software. The company serves retail and e-commerce, manufacturing, transportation and logistics, healthcare, public sector, and other industries through direct sales force and network of channel partners. The company was founded in 1969 and is headquartered in Lincolnshire, Illinois.
Sector
Information Technology
Industry
Electronic Equipment, Instruments and Components
Primary listing
Nasdaq
United States
CEO
William Burns
Founded
1969
Employees
10 700
Revenue / employee
507 944 USD
Next earnings
November 3, 2026
Institutional holders
- BlackRock, Inc.6.94%
- VANGUARD CAPITAL MANAGEMENT LLC6.52%
- VANGUARD PORTFOLIO MANAGEMENT LLC5.59%
- Boston Partners5.48%
- STATE STREET CORP3.95%
- Invesco Ltd.3.70%
- GEODE CAPITAL MANAGEMENT, LLC2.83%
- Alyeska Investment Group, L.P.2.62%
- FULLER & THALER ASSET MANAGEMENT, INC.2.53%
- Other institutions62.31%
641 13F filings as of June 30, 2026: US managers above $100M, filed up to 45 days after quarter end. No insiders, no retail. A share on loan is declared by its lender and by whoever bought it from the short seller, so the total can exceed 100%.
Research uses the underlying stock’s market history. The purchase quote is calculated separately when you review your order.
52-week high
386.23 USD
52-week low
199.05 USD
1-year performance
16.77%
Rising
Year-to-date performance
50.62%
Rising
Drawdown
-4.81%
Near its high
Position in the 52-week range
90% of range
Against the world ETF
Over 17 years, from September 2009 to August 2026, the share did not do better than the world ETF once risk is accounted for. It earned more, but shaking 2.8 times harder: for the risk taken, the ETF paid better.
10,000 € placed at the end of September 2009 are worth today
| Zebra Technologies | 171 405 € |
| World ETF | 74 620 € |
| S&P 500 | 123 025 € |
| Risk-free placement | 11 288 € |
The risk
- Shaking:the share moves 2.8 times as much as the world ETF.
- Worst fall:-68 % between December 2021 and March 2026. 10,000 € placed at the top fell to 3 203 €. The world ETF, at worst: -34 %. The share has not returned to its high yet.
Zebra Technologies earned 2 times as much as the world ETF since 2009
Value of 10,000 euros placed at the end of September 2009, dividends reinvested, in euros
- Zebra Technologies: 171 405 €
- World ETF: 74 620 €
- S&P 500: 123 025 €
- Risk-free placement: 11 288 €
Based on past performance. This is not a recommendation.
Range: 272.97 USD - 324.33 USD (comparables only)
The price implies growth of 4.61% per year; the company grows at -2.63%.
Gross margin 47.6%, net margin 9.2%, ROIC 10.8%, ROE 15.3%.
Net margin
9.16%
Fair
Sector 8.48%|S&P 12.97%
Gross margin
47.56%
High
Return on equity (ROE)
15.29%
Exceptional
Sector 6.76%|S&P 16.52%
Return on invested capital (ROIC)
10.80%
Exceptional
Free cash flow margin (FCF)
15.36%
Exceptional
Profit-to-cash conversion (FCF conversion)
1.68x
Exceptional
Margin stability
5.3 pts
Uneven
Revenue to net income
Growth
5.8/10Revenue up 19.1% over 1 year, 4.1% a year over 5, EPS -2.6% a year over 5.
Revenue (trailing 12 months)
5.9Md USD
Revenue growth (1y)
19.07%
Hyper-growth
Revenue growth (3y)
-4.55%
Declining
EPS growth (1y)
121.66%
Hyper-growth
EPS CAGR (5y)
-2.63%
Declining
EPS revisions (3 months)
13.46%
Sharply revised up
Valuation
5.3/10P/E 33.6x, forward P/E 24.8x, EV/EBITDA 18.8x, PEG 10.16. The multiple sits in the 79th percentile of its own 5-year history.
P/E (TTM)
33.6x
Fair
Sector 41.7x|S&P 23.0x
Forward P/E
24.8x
Fair
EV / EBITDA
18.8x
Fair
Sector 29.0x|S&P 14.5x
PEG
10.16
Very expensive
Sector 0.35|S&P 0.86
Fair value (reverse DCF)
298.65 USD
Overvalued
P/E vs its own 5-year history
among the 21% highest valuations
Pricier than usual
Market cap
17.6Md USD
Financial strength
5.5/10Cash covers 5.3% of the debt, net debt/EBITDA 2.5x.
Net debt / EBITDA
2.5x
Stretched
Gearing (net debt / equity)
81.66%
Tight
Cash
157M USD
Cash / market cap
0.89%
Stretched
Cash / total debt
5.30%
Stretched
Interest coverage
9.2x
Solid
Net debt
2.8Md USD
Equity
3.4Md USD
Closed daily candles, 2 years
Last close on September 24, 2026: 365.10 USD
- MM20352.86
- MM50337.62
- MM200264.01
- RSI 1459.4
Top panel: closed candles, 20, 50 and 200-day moving averages, with volume in grey. Bottom panel: 14-day RSI with dashed 30 and 70 levels.
200-day average slope, 1 month
+4.34%
200-day average slope, 3 months
+5.12%
50-day average slope, 1 month
+13.93%
Price structure
higher-low
Bullish RSI divergence
No
20-day volatility
1.85 % per day
Volatility change
-39.35%
Forecasts by fiscal year
| Fiscal year | EPS | Normalised EPS | Revenue | EBITDA | Net income |
|---|---|---|---|---|---|
| 2026 | 14.81 (10) | 21.04 (16) | 6 223 (15) | 1 485 (13) | 720 (11) |
| 2027 | 16.44 (10) | 22.20 (16) | 6 608 (15) | 1 521 (13) | 784 (11) |
Amounts in millions of USD, EPS in USD per share. In brackets, the number of analysts. Consensus as of September 15, 2026.
Same sub-industry: 310 companies behind the medians.
| # | Company | Code | Country | Overall / 10 | Fundamentals / 10 | Mkt cap | P/E | Net margin | Revenue growth | ROIC | Net debt / EBITDA | FCF yield | 1-year perf. |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 6861 | 8.2 | 8.0 | 117Md USD | 38.1x | 39.2 % | 32.8 % | 14.7 % | -2.4x | — | 44.0 % | ||
| 2 | 002415 | 7.7 | 8.3 | 45.8Md USD | 18.2x | 16.9 % | 12.1 % | 19.8 % | -2.1x | 6.5 % | 8.1 % | ||
| 3 | 2360 | 7.3 | 6.6 | 30.9Md USD | 58.7x | 41.1 % | 109.6 % | 52.6 % | -0.4x | 0.6 % | 280.0 % | ||
| 4 | KEYS | 7.1 | 7.0 | 60.2Md USD | 48.7x | 19.4 % | 36.5 % | 15.1 % | 0.7x | 2.4 % | 101.3 % | ||
| 5 | TDY | 7.1 | 7.1 | 28.8Md USD | 30.0x | 15.3 % | 9.8 % | 7.6 % | 1.5x | 4.0 % | 7.6 % | ||
| 6 | ZBRA | 6.6 | 6.5 | 17.6Md USD | 33.6x | 9.2 % | 19.1 % | 10.8 % | 2.5x | 5.2 % | 16.8 % | ||
| 7 | HEXA B | 5.0 | 5.6 | 26.6Md USD | 48.0x | 41.8 % | 3.3 % | 19.3 % | 1.9x | — | -17.0 % | ||
| 8 | 001399 | N/A | N/A | 25.9Md USD | — | — | 1.5 % | — | 1.0x | — | -27.3 % | ||
| 9 | 688808 | N/A | N/A | 34.8Md USD | — | — | 185.9 % | — | — | — | 202.7 % |
