Overall verdict
Buy
6.5/10
1-year performance
+9.41%
Score breakdown
Up 9.4% over 1 year, 58% of the 52-week range.
Strongest: Financial strength 9.3/10. Weakest: Shareholder return 1.3/10.
57 analysts, target +0.3% vs the price.
Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, fire tablets, fire TVs, echo, ring, blink, and eero; and develops and produces media content.
In addition, the company offers programs that enable sellers to sell their products in its stores; and programs that allow authors, independent publishers, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content. Further, it provides compute, storage, Artificial intelligence, database, analytics, machine learning, and other services, as well as advertising services through programs, such as sponsored ads, display, and video advertising.
Additionally, the company offers Amazon Prime, a membership program. The company's products offered through its stores include merchandise and content purchased for resale and products offered by third-party sellers. It serves consumers, sellers, developers, enterprises, content creators, advertisers, and employees. The company was incorporated in 1994 and is headquartered in Seattle, Washington.
Sector
Consumer Discretionary
Industry
Broadline Retail
Primary listing
Nasdaq
United States
CEO
Andrew Jassy
Founded
1994
Employees
1 576 000
Revenue / employee
454 901 USD
Next earnings
October 30, 2026 (estimated)
Institutional holders
- BlackRock, Inc.6.94%
- VANGUARD CAPITAL MANAGEMENT LLC5.89%
- STATE STREET CORP3.68%
- FMR LLC3.39%
- GEODE CAPITAL MANAGEMENT, LLC2.16%
- MORGAN STANLEY1.66%
- JPMORGAN CHASE & CO1.56%
- Invesco Ltd.1.33%
- NORGES BANK1.30%
- Other institutions38.94%
- Rest of the register33.14%
6121 13F filings as of June 30, 2026: US managers above $100M, filed up to 45 days after quarter end. No insiders, no retail. A share on loan is declared by its lender and by whoever bought it from the short seller, so the total can exceed 100%.
Research uses the underlying stock’s market history. The purchase quote is calculated separately when you review your order.
52-week high
287.20 USD
52-week low
196.00 USD
1-year performance
9.41%
Rising
Year-to-date performance
7.75%
Rising
Drawdown
-13.22%
Mild pullback
Position in the 52-week range
58% of range
Against the world ETF
Over 17 years, from September 2009 to August 2026, the share did not do better than the world ETF once risk is accounted for. It earned more, but shaking 2.5 times harder: for the risk taken, the ETF paid better.
10,000 € placed at the end of September 2009 are worth today
| Amazon com | 699 574 € |
| World ETF | 74 620 € |
| S&P 500 | 123 025 € |
| Risk-free placement | 11 288 € |
The risk
- Shaking:the share moves 2.5 times as much as the world ETF.
- Worst fall:-53 % between November 2021 and December 2022. 10,000 € placed at the top fell to 4 734 €. The world ETF, at worst: -34 %. Back to its high in 14 months.
Amazon com earned 9 times as much as the world ETF since 2009
Value of 10,000 euros placed at the end of September 2009, dividends reinvested, in euros
- Amazon com: 699 574 €
- World ETF: 74 620 €
- S&P 500: 123 025 €
- Risk-free placement: 11 288 €
Based on past performance. This is not a recommendation.
Range: 230.00 USD - 286.48 USD (2 methods agree)
Gross margin 50.8%, net margin 17.4%, ROIC 21.8%, ROE 30.6%.
Net margin
17.44%
Exceptional
Sector 3.29%|S&P 12.97%
Gross margin
50.77%
High
Return on equity (ROE)
30.56%
Exceptional
Sector 6.67%|S&P 16.52%
Return on invested capital (ROIC)
21.77%
Exceptional
Free cash flow margin (FCF)
-1.50%
Negative
Profit-to-cash conversion (FCF conversion)
-0.09x
Low
Margin stability
5.4 pts
Uneven
Revenue to net income
Growth
6.9/10Revenue up 19.6% over 1 year, 13.2% a year over 5, EPS 28.0% a year over 5.
Revenue (trailing 12 months)
776Md USD
Revenue growth (1y)
19.62%
Hyper-growth
Revenue growth (3y)
39.48%
Solid
EPS growth (1y)
241.83%
Hyper-growth
EPS CAGR (5y)
27.96%
Exceptional
EPS revisions (3 months)
48.44%
Sharply revised up
Valuation
6.2/10P/E 20.0x, forward P/E 19.4x, EV/EBITDA 16.0x, PEG 0.72. The multiple sits in the 29th percentile of its own 5-year history.
P/E (TTM)
20.0x
Fair
Sector 20.7x|S&P 23.0x
Forward P/E
19.4x
Fair
EV / EBITDA
16.0x
Expensive
Sector 11.9x|S&P 14.5x
PEG
0.72
Growth unpriced
Sector 0.45|S&P 0.86
Fair value (reverse DCF)
256.09 USD
Fairly priced
P/E vs its own 5-year history
among the 29% lowest valuations
Cheaper than usual
Market cap
2.7T USD
Financial strength
9.3/10Cash covers 50.9% of the debt, net debt/EBITDA 0.3x.
Net debt / EBITDA
0.3x
Very solid
Gearing (net debt / equity)
21.52%
Very solid
Cash
123Md USD
Cash / market cap
4.58%
Tight
Cash / total debt
50.94%
Solid
Interest coverage
28.1x
Very solid
Net debt
119Md USD
Equity
552Md USD
Closed daily candles, 2 years
Last close on September 24, 2026: 249.38 USD
- MM20254.65
- MM50256.18
- MM200240.74
- RSI 1444.2
Top panel: closed candles, 20, 50 and 200-day moving averages, with volume in grey. Bottom panel: 14-day RSI with dashed 30 and 70 levels.
200-day average slope, 1 month
+0.96%
200-day average slope, 3 months
+3.41%
50-day average slope, 1 month
+2.23%
Price structure
higher-low
Bullish RSI divergence
No
20-day volatility
1.72 % per day
Volatility change
-19.21%
Forecasts by fiscal year
| Fiscal year | EPS | Normalised EPS | Revenue | EBITDA | Net income |
|---|---|---|---|---|---|
| 2026 | 12.88 (49) | 12.87 (48) | 828 493 (55) | 216 860 (21) | 140 097 (43) |
| 2027 | 10.49 (51) | 10.39 (50) | 948 220 (57) | 273 308 (22) | 115 450 (46) |
Amounts in millions of USD, EPS in USD per share. In brackets, the number of analysts. Consensus as of September 25, 2026.
Same sub-industry: 113 companies behind the medians.
| # | Company | Code | Country | Overall / 10 | Fundamentals / 10 | Mkt cap | P/E | Net margin | Revenue growth | ROIC | Net debt / EBITDA | FCF yield | 1-year perf. |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | PDD | 7.2 | 8.1 | 113Md USD | 8.8x | 20.7 % | 14.8 % | 22.8 % | -5.3x | — | -40.6 % | ||
| 2 | EBAY | 6.8 | 7.2 | 48.5Md USD | 22.6x | 18.1 % | 14.4 % | 21.7 % | 1.4x | 5.4 % | 17.4 % | ||
| 3 | SE | 6.8 | 5.9 | 63.3Md USD | 39.1x | 5.9 % | 48.1 % | 11.9 % | -4.2x | — | -45.6 % | ||
| 4 | AMZN | 6.5 | 6.8 | 2.7T USD | 20.0x | 17.4 % | 19.6 % | 21.8 % | 0.3x | -0.4 % | 9.4 % | ||
| 5 | MELI | Uruguay | 6.4 | 6.0 | 91.2Md USD | 49.0x | 5.3 % | 49.8 % | 15.0 % | -0.3x | 9.8 % | -30.2 % | |
| 6 | PRX | 6.3 | 6.1 | 81.1Md USD | 7.9x | 120.2 % | 45.7 % | 16.6 % | 2.3x | 1.8 % | -38.7 % | ||
| 7 | BABA | 5.8 | 5.0 | 278Md USD | 26.1x | 7.0 % | 15.4 % | 5.8 % | -0.8x | -4.0 % | -35.9 % | ||
| 8 | DOL | 5.3 | 5.0 | 34.2Md USD | 35.8x | 17.3 % | 17.6 % | 21.0 % | 2.3x | 3.1 % | -3.2 % | ||
| 9 | WES | 5.0 | 5.4 | 58.9Md USD | 29.2x | 6.1 % | 3.4 % | 14.8 % | 2.1x | 3.6 % | -19.8 % |
