Overall verdict
Neutral
6.4/10
1-year performance
+16.47%
Score breakdown
Up 16.5% over 1 year, 60% of the 52-week range.
Strongest: Profitability 8.4/10. Weakest: Growth 4.8/10.
28 analysts, target +0.0% vs the price.
Ulta Beauty, Inc. operates as a specialty beauty retailer in the United States, Mexico, and Kuwait. The company offers branded and private label beauty products, including cosmetics, fragrance, haircare, skincare, bath and body products, professional hair products, and salon styling tools through its Ulta Beauty stores, shop-in-shops, Ulta.com website, and its mobile applications. It also provides wellness products.
The company was formerly known as ULTA Salon, Cosmetics & Fragrance, Inc. and changed its name to Ulta Beauty, Inc. in January 2017. Ulta Beauty, Inc. was incorporated in 1990 and is based in Bolingbrook, Illinois.
Sector
Consumer Discretionary
Industry
Specialty Retail
Primary listing
Nasdaq
United States
CEO
Kecia Steelman
Founded
1990
Employees
65 000
Revenue / employee
190 659 USD
Next earnings
December 3, 2026 (Q3 2027)
Research uses the underlying stock’s market history. The purchase quote is calculated separately when you review your order.
52-week high
714.97 USD
52-week low
443.60 USD
1-year performance
16.47%
Rising
Year-to-date performance
0.14%
Rising
Drawdown
-15.10%
Marked drawdown
Position in the 52-week range
60% of range
Against the world ETF
Over 19 years, from October 2007 to September 2026, the share did not clearly beat the world ETF once risk is accounted for. It earned much more, but shaking 2.7 times harder: once that risk is counted, it did about as well as the ETF.
$10,000 placed at the end of October 2007 are worth today
| Ulta Beauty | $161,486 |
| World ETF | $42,059 |
| S&P 500 | $69,776 |
| Risk-free placement | $13,093 |
The risk
- Shaking:the share moves 2.7 times as much as the world ETF.
- Worst fall:-84 % between October 2007 and February 2009. $10,000 placed at the top fell to $1,637. The world ETF, at worst: -53 %. Back to its high in 21 months.
Ulta Beauty earned 4 times as much as the world ETF since 2007
Value of $10,000 placed at the end of October 2007, dividends reinvested, in dollars
- Ulta Beauty: $161,486
- World ETF: $42,059
- S&P 500: $69,776
- Risk-free placement: $13,093
Based on past performance. This is not a recommendation.
Range: 660.25 USD - 666.31 USD (comparables only)
The price implies growth of 6.59% per year; the company grows at 25.00%.
Gross margin 39.3%, net margin 9.3%, ROIC 27.4%, ROE 46.1%.
Net margin
9.34%
Exceptional
Sector 5.08%|S&P 13.15%
Gross margin
39.32%
Fair
Return on equity (ROE)
46.12%
Exceptional
Sector 14.10%|S&P 16.61%
Return on invested capital (ROIC)
27.39%
Exceptional
Free cash flow margin (FCF)
8.87%
Fair
Profit-to-cash conversion (FCF conversion)
0.95x
Fair
Margin stability
2.5 pts
Steady
Revenue to net income
Growth
4.8/10Revenue up 8.9% over 1 year, 15.0% a year over 5, EPS 52.5% a year over 5.
Revenue (trailing 12 months)
13.0Md USD
Revenue growth (1y)
8.87%
Solid
Revenue growth (3y)
21.40%
Solid
EPS growth (1y)
13.25%
Moderate
EPS CAGR (5y)
52.49%
Exceptional
EPS revisions (3 months)
0.55%
Revised up
Valuation
5.9/10P/E 22.1x, forward P/E 21.0x, EV/EBITDA 13.9x, PEG 0.42. The multiple sits in the 87th percentile of its own 5-year history.
P/E (TTM)
22.1x
Expensive
Sector 17.9x|S&P 24.1x
Forward P/E
21.0x
Expensive
EV / EBITDA
13.9x
Expensive
Sector 9.1x|S&P 15.2x
PEG
0.42
Growth unpriced
Sector 0.89|S&P 0.90
Fair value (reverse DCF)
663.28 USD
Fairly priced
P/E vs its own 5-year history
among the 13% highest valuations
At its historical high
Market cap
26.0Md USD
Financial strength
7.8/10Cash covers 8.5% of the debt, net debt/EBITDA 0.9x.
Net debt / EBITDA
0.9x
Very solid
Gearing (net debt / equity)
87.40%
Tight
Cash
213M USD
Cash / market cap
0.82%
Stretched
Cash / total debt
8.46%
Stretched
Interest coverage
8725.7x
Very solid
Net debt
2.3Md USD
Equity
2.6Md USD
Closed daily candles, 2 years
Last close on October 21, 2026: 606.99 USD
- MM20566.55
- MM50548.66
- MM200553.89
- RSI 1468.4
Top panel: closed candles, 20, 50 and 200-day moving averages, with volume in grey. Bottom panel: 14-day RSI with dashed 30 and 70 levels.
200-day average slope, 1 month
-0.63%
200-day average slope, 3 months
-0.47%
50-day average slope, 1 month
+4.72%
Price structure
higher-low
Bullish RSI divergence
No
20-day volatility
1.46 % per day
Volatility change
-25.96%
Forecasts by fiscal year
| Fiscal year | EPS | Normalised EPS | Revenue | EBITDA | Net income |
|---|---|---|---|---|---|
| 2027 | 28.95 (18) | 29.00 (26) | 13 276 (26) | 1 992 (20) | 1 243 (17) |
Amounts in millions of USD, EPS in USD per share. In brackets, the number of analysts. Consensus as of October 20, 2026.
Same sub-industry: 76 companies behind the medians.
| # | Company | Code | Country | Overall / 10 | Fundamentals / 10 | Mkt cap | P/E | Net margin | Revenue growth | ROIC | Net debt / EBITDA | FCF yield | 1-year perf. |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | FIVE | 7.5 | 6.7 | 12.3Md USD | 20.1x | 11.7 % | 22.9 % | 15.8 % | 1.7x | 4.9 % | 45.6 % | ||
| 2 | 8136 | 6.7 | 6.6 | 10.8Md USD | 29.1x | 27.6 % | 20.7 % | 35.5 % | -1.3x | — | -11.7 % | ||
| 3 | ULTA | 6.4 | 6.5 | 26.0Md USD | 22.1x | 9.3 % | 8.9 % | 27.4 % | 0.9x | 4.4 % | 16.5 % | ||
| 4 | 9992 | 6.3 | 7.7 | 22.9Md USD | 11.6x | 32.7 % | 184.8 % | 62.9 % | -0.8x | 4.6 % | -52.8 % | ||
| 5 | LENSKART | 6.1 | 4.8 | 11.8Md USD | 166.7x | 6.8 % | 43.3 % | — | -0.4x | — | 56.8 % | ||
| 6 | 1929 | 6.0 | 6.6 | 14.2Md USD | 12.1x | 9.5 % | 5.3 % | 27.5 % | 1.0x | 0.4 % | -33.7 % | ||
| 7 | 601888 | 5.7 | 4.7 | 14.5Md USD | 24.8x | 7.7 % | -5.7 % | 6.6 % | -5.2x | 4.7 % | -30.7 % | ||
| 8 | DKS | 5.0 | 4.9 | 12.6Md USD | 15.2x | 4.0 % | 53.2 % | 8.3 % | 3.5x | 1.9 % | -36.9 % | ||
| 9 | TSCO | 4.8 | 4.6 | 17.0Md USD | 17.1x | 6.4 % | 2.3 % | 12.4 % | 2.9x | 1.8 % | -40.6 % |
