Overall verdict
Sell
3.0/10
1-year performance
-55.80%
Score breakdown
Down 55.8% over 1 year, 1% of the 52-week range.
Strongest: Financial strength 7.5/10. Weakest: Profitability 0.0/10.
18 analysts, target +0.7% vs the price.
Coupang, Inc., together with its subsidiaries, owns and operates retail business through its mobile applications and internet websites in South Korea and internationally. It operates through Product Commerce and Developing Offerings segments. The Product Commerce segment includes Korean retail and marketplace offerings; Rocket Fresh, a fresh grocery offering; and advertising products.
The Developing Offerings segment offers Eats, a restaurant ordering and delivery service; Play, an online content streaming service; fintech activities; and Farfetch, a luxury fashion marketplace. It also performs operations and support services in the United States, South Korea, Taiwan, Singapore, China, Japan, Europe, the United Kingdom, and India. Coupang, Inc. was incorporated in 2010 and is headquartered in Seattle, Washington.
Sector
Consumer Discretionary
Industry
Broadline Retail
Primary listing
Nyse
United States
CEO
Bom Kim
Founded
2010
Employees
108 000
Revenue / employee
319 759 USD
Next earnings
November 3, 2026 (estimated)
Institutional holders
- SB INVESTMENT ADVISERS (UK) LTD15.85%
- BAILLIE GIFFORD & CO4.31%
- Dodge & Cox3.95%
- BlackRock, Inc.3.42%
- Artisan Partners Limited Partnership2.76%
- MORGAN STANLEY2.74%
- Aspex Management (HK) Ltd2.08%
- TIGER GLOBAL MANAGEMENT LLC2.00%
- MASSACHUSETTS INSTITUTE OF TECHNOLOGY1.60%
- Other institutions34.71%
- Rest of the register26.58%
586 13F filings as of June 30, 2026: US managers above $100M, filed up to 45 days after quarter end. No insiders, no retail. A share on loan is declared by its lender and by whoever bought it from the short seller, so the total can exceed 100%.
Research uses the underlying stock’s market history. The purchase quote is calculated separately when you review your order.
52-week high
32.96 USD
52-week low
13.88 USD
1-year performance
-55.80%
Declining
Year-to-date performance
-39.75%
Declining
Drawdown
-57.35%
Major drawdown
Position in the 52-week range
1% of range
Gross margin 28.4%, the company loses 2.2% of its revenue, ROIC -11.1%, ROE -20.0%.
Net margin
-2.16%
Negative
Sector 3.45%|S&P 12.97%
Gross margin
28.35%
Fair
Return on equity (ROE)
-19.99%
Negative
Sector 6.71%|S&P 16.52%
Return on invested capital (ROIC)
-11.05%
Negative
Free cash flow margin (FCF)
0.24%
Low
Margin stability
9.5 pts
Uneven
Revenue to net income
Growth
2.2/10Revenue up 3.9% over 1 year, 23.6% a year over 5.
Revenue (trailing 12 months)
35.5Md USD
Revenue growth (1y)
3.89%
Strong
Revenue growth (3y)
67.78%
Strong
EPS growth (1y)
-1941.86%
Declining
EPS CAGR (5y)
—
EPS revisions (3 months)
—
Valuation
0.0/10The company loses money, so no valuation multiple can be read: a negative P/E is not a discount.
P/E (TTM)
—
N/A (loss)
Sector 20.6x|S&P 23.0x
Forward P/E
39.8x
Very expensive
EV / EBITDA
—
N/A (loss)
Sector 11.9x|S&P 14.5x
PEG
—
Sector 0.45|S&P 0.86
P/E vs its own 5-year history
among the 36% lowest valuations
Cheaper than usual
Market cap
25.7Md USD
Financial strength
7.5/10Cash covers 110.1% of the debt, net debt/EBITDA -1.8x.
Net debt / EBITDA
-1.8x
Net cash
Gearing (net debt / equity)
-19.12%
Net cash
Cash
6.2Md USD
Cash / market cap
24.17%
Very solid
Cash / total debt
110.14%
Net cash
Interest coverage
-8.3x
Stretched
Net debt
-571M USD
Equity
3.0Md USD
Closed daily candles, 2 years
Last close on September 24, 2026: 13.88 USD
- MM2015.05
- MM5015.72
- MM20018.48
- RSI 1431.5
Top panel: closed candles, 20, 50 and 200-day moving averages, with volume in grey. Bottom panel: 14-day RSI with dashed 30 and 70 levels.
200-day average slope, 1 month
-6.69%
200-day average slope, 3 months
-19.71%
50-day average slope, 1 month
-7.20%
Price structure
higher-low
Bullish RSI divergence
No
20-day volatility
1.80 % per day
Volatility change
-41.35%
Forecasts by fiscal year
| Fiscal year | EPS | Normalised EPS | Revenue | EBITDA | Net income |
|---|---|---|---|---|---|
| 2026 | -0.51 (14) | -0.44 (7) | 36 966 (16) | 643 (11) | -912 (11) |
| 2027 | 0.35 (14) | 0.27 (7) | 42 088 (17) | 1 865 (12) | 606 (12) |
Amounts in millions of USD, EPS in USD per share. In brackets, the number of analysts. Consensus as of September 21, 2026.
Same sub-industry: 113 companies behind the medians.
| # | Company | Code | Country | Overall / 10 | Fundamentals / 10 | Mkt cap | P/E | Net margin | Revenue growth | ROIC | Net debt / EBITDA | FCF yield | 1-year perf. |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | PDD | 7.2 | 8.1 | 113Md USD | 8.8x | 20.7 % | 14.8 % | 22.8 % | -5.3x | — | -40.6 % | ||
| 2 | EBAY | 6.8 | 7.2 | 48.5Md USD | 22.6x | 18.1 % | 14.4 % | 21.7 % | 1.4x | 5.4 % | 17.4 % | ||
| 3 | SE | 6.7 | 5.8 | 63.3Md USD | 39.1x | 5.9 % | 48.1 % | 11.9 % | -4.2x | — | -45.6 % | ||
| 4 | AMZN | 6.6 | 6.8 | 2.7T USD | 20.0x | 17.4 % | 19.6 % | 21.8 % | 0.3x | -0.4 % | 11.3 % | ||
| 5 | MELI | Uruguay | 6.4 | 6.0 | 91.2Md USD | 49.0x | 5.3 % | 49.8 % | 15.0 % | -0.3x | 9.8 % | -30.2 % | |
| 6 | PRX | 6.3 | 6.1 | 81.1Md USD | 7.9x | 120.2 % | 45.7 % | 16.6 % | 2.3x | 1.8 % | -38.7 % | ||
| 7 | BABA | 5.8 | 5.0 | 278Md USD | 26.1x | 7.0 % | 15.4 % | 5.8 % | -0.8x | -4.0 % | -35.9 % | ||
| 8 | WES | 5.0 | 5.4 | 58.9Md USD | 29.2x | 6.1 % | 3.4 % | 14.8 % | 2.1x | 3.6 % | -19.8 % | ||
| 9 | CPNG | 3.0 | 1.6 | 25.7Md USD | Not meaningful (loss) | -2.2 % | 3.9 % | -11.1 % | -1.8x | 0.3 % | -55.8 % |
